One of my latest finds on Instagram, Trademark is a NYC men and women’s fashion brand that is really consistent with its ethos. Everything. Creative direction, photographers, shooting sets, models … I love their aesthetic and the fabrics they uses. My number one choice is that fur coat as shown above. To me it really conveys the mindset of the brand’s take on the upcoming season : American moderns. Trademark is the brainchild of two sisters, Pookie and Louisa Burch, whom introduced their label in 2013.